Wild Magic
Business Plan
Aimed at stakeholders, funders, donors, and anyone who wants to help make this happen. Feedback welcome
Sections
1. Executive Summary
A short summary of the Business Plan
A brief overview of the entire Business Plan and what it will cover, including:
– Introduction to Wild Magic and this Business Plan
– What Wild Magic is and an overview of Section 2
– Our day to day operations and long term goals, Section 3
– Marketing and fundraising plan, Section 4
– Summary of Financial Plan, Section 5
2. Company overview
Overview of Wild Magic and the Owen Smith Trust
This section will include:
– Overview of company structure
– Mission sttement, objectives and Social Impact
– Measurable outcomes and services
– Industry analysis
– Donor or customer analysis
– Competitor analysis
3. Operations Plan
How Wild Magic will operate
Contains
– Day to day operations, such as suppliers / organisations we will work with, premises, equipment needed, fund raising events or campaigns, legal requirements needed
– Longer term goals, which are milestones we hope to achieve and by when, plans for expansion etc
4. Marketing & Fundraising
Getting Wild Magic 'out there'
This section contains:
– Market trends
– External market economics
– Marketing activities
– Barriers to entry
– Customer characteristics
Appendices
A. Operating ethos
The day to day values we would live by on site
The’ Buddhis’t ethos and what that means (non religious)
B. Wellbeing & Nature
The link between access to nature and wellbeing
Some research findings on the close link between them
C. Causes of offending
The early causes of offending behaviour
Evidence of childhood trauma among ex offenders
D. Reducing Recidivism
How the Wild Magic approach will heal past trauma
Our apporach and evidence for how it will reduce recidivism
E. Employing ex offenders
The impact of a job on re-offending rates
Evidence that a trade / work reduces re-offending
F. Financial Research
Research to back up financial coalculation, Section 5
Any back up research, eg ‘excluded accommodation’
G. Risk Assessment
Risk assessment for the different interests of WM
Problems that could arise, and ways to mitigate them
H. Any other Appendix
Anything else needed
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